Future Rentals Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit futurerentals.co.uk (the "Website") or interact with our services. Please read it carefully.


1. Who We Are

Future Rentals Ltd is the data controller responsible for your personal data.

Company name: Future Rentals Ltd
Website: futurerentals.co.uk
Email: hello@futurerentals.co.uk

If you have any questions about this policy or your personal data, please contact us at hello@futurerentals.co.uk.


2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  a. Information you provide to us directly
     - Name and job title
     - Company name
     - Email address
     - Telephone number
     - Event details and requirements submitted via enquiry forms
     - Any other information you choose to include in a message to us

  b. Information collected automatically
     - IP address
     - Browser type and version
     - Device type
     - Pages visited and time spent on each page
     - Referring URL
     - Date and time of visits
     These are collected via cookies and similar tracking technologies. See Section 7 for full details.

  c. Information from third-party sources
     We may receive information about you from third-party platforms such as Google Ads or social media platforms if you interact with our advertising or submit an enquiry through a third-party channel.


3. How We Use Your Personal Data

We use your personal data for the following purposes:

  - To respond to your enquiries and provide quotes for equipment hire
  - To manage hire agreements and deliver our services
  - To process payments and maintain financial records
  - To send service-related communications such as delivery confirmations or follow-ups
  - To improve the performance and content of our Website
  - To comply with legal and regulatory obligations
  - To send marketing communications where you have given consent, or where we have a legitimate interest to do so under applicable law


4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  - Contract: Where processing is necessary to fulfil a hire agreement or to take steps at your request prior to entering into one
  - Legitimate interests: Where we have a legitimate business interest that is not overridden by your rights, such as improving our services or communicating with prospective clients
  - Legal obligation: Where we are required to process data to comply with a legal obligation
  - Consent: Where you have given us explicit consent, such as opting in to receive marketing communications. You may withdraw consent at any time by contacting us at hello@futurerentals.co.uk


5. Who We Share Your Data With

We do not sell your personal data. We may share your data with the following categories of third parties where necessary:

  - IT and software service providers (such as our website host, CRM, and email platform) who process data on our behalf under appropriate data processing agreements
  - Payment processors for secure payment handling
  - Logistics and delivery partners, where your contact details are required to coordinate delivery or collection
  - Professional advisers including accountants and legal advisers, where necessary
  - Law enforcement or regulatory authorities, where we are required to disclose information by law

All third parties are required to handle your data securely and in accordance with applicable data protection law.


6. International Transfers

Where any of our third-party service providers are based outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR, including Standard Contractual Clauses or equivalent mechanisms approved by the Information Commissioner's Office (ICO).


7. Cookies

Our Website uses cookies and similar technologies to improve user experience and analyse traffic. For full details of the cookies we use, please see our Cookie Policy [→ /cookie-policy].

You can manage your cookie preferences at any time by adjusting your browser settings or using the cookie consent banner on our Website.


8. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or for as long as required by law. Specifically:

  - Enquiry and contact form data is retained for up to 12 months unless a hire agreement is entered into
  - Client records relating to hire agreements are retained for 7 years in line with UK financial record-keeping requirements
  - Website analytics data is retained in aggregated form and subject to the retention periods set by third-party analytics providers

When data is no longer required, it is securely deleted or anonymised.


9. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

  - The right to access: You can request a copy of the personal data we hold about you
  - The right to rectification: You can ask us to correct inaccurate or incomplete data
  - The right to erasure: You can request that we delete your personal data, subject to any legal obligations we have to retain it
  - The right to restrict processing: You can ask us to pause processing of your data in certain circumstances
  - The right to data portability: You can request your data in a machine-readable format where technically feasible
  - The right to object: You can object to processing based on legitimate interests, including direct marketing
  - Rights in relation to automated decision-making: We do not use automated decision-making or profiling processes that produce legal or significant effects

To exercise any of these rights, please email hello@futurerentals.co.uk. We will respond within one calendar month. You will not be charged for making a request. We may need to verify your identity before acting on your request.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.


10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include secure servers, encrypted data transmission (HTTPS), and restricted internal access to personal data. However, no method of internet transmission is completely secure and we cannot guarantee absolute security.


11. Links to Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.


12. Children's Data

Our Website and services are directed at business professionals. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently collected such data, please contact us immediately.


13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will be revised accordingly. We encourage you to review this page periodically.


14. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or your personal data:

  Email: hello@futurerentals.co.uk
  Website: futurerentals.co.uk

You may also write to us at our registered business address, available on request.